We were working on a new color for the garments, ideal for true motor and racing sufferers and to announce all this we could only choose an extreme character. This is the new Brutus Brand Ambassador, the well-known athlete and rider Alex Innocenti, “Lo Scassato”, standard-bearer of Ducati Pramac Racing and official instructor of the reality Diversamente Disabili (Di.Di.).
Alex Innocenti for us is a true friend as well as a true model to imitate for anyone who wants to get closer to driving a motorcycle, despite any form of disability, and more generally for anyone who wants to try their hand at a new sporting challenge.
Only he could have been the first person to wear a Brutus Special Production garment, given that the coloring includes racing tires crumbled on the skin: the Perfetto spiked in Donut SP color.
Investments in energy, resources and money… Thus, Brutus completes the fulfillment of an ambitious project born from a simple idea of the founding team: coloring the vegetable tanned leather jacket with the most extreme pigments that can exist.
The novelty of the colors is “Donut SP” (Special Production), obtained from rubber polymers obtained from the crumbling of racing tires, used in the main world competitions. Coloring the leather jacket with this avant-garde dye further strengthens the concept of reuse and recycling already inherent in vegetable-tanned leathers obtained from the food supply chain. And here is how synthetic rubber can thus take a new sense of existing with an innovative and never before seen shape.
Each Brutus jacket can now be made to order with this special totally customizable treatment, you can choose the model, size, type of accessories and base color. The rest is up to us and to our crazy and artistic dyer Iccio.
